IPO of Scandinavian Tobacco Group

Feb 2016
Deal Value:
EUR 481 million

FIH Partners advised Swedish Match Cigars Holding AB and the two Danish foundations The Augustinus Foundation and The Obel Family Foundation on the IPO of Scandinavian Tobacco Group A/S (STG).Scandinavian Tobacco Group is a world leading manufacturer of cigars and pipe tobacco and also hold a strong position in the fine-cut tobacco category in the Scandinavian, US and other markets. The portfolio contains more than 200 leading brands, including the cigar brands Café Crème, Macanudo, CAO, Partagas (US) and Cohiba (US). The Group employs over 8,000 people and had net sales of over DKK 6,000m in 2014 in more than 100 countries around the world.
The IPO marks an important milestone for STG, providing a strong platform for future growth by enhancing the visibility of the company, further improving the ability to attract and retain key employees as well as diversifying the shareholder base, among other benefits. The shares were offered on the NASDAQ Copenhagen stock exchange with an offer price fixed in the middle of the price range at DKK 100 per share giving STG a market capitalisation of DKK 10,000 million on the first day of trading.