FIH Partners advises Matas on the acquisition of KICKS Group AB from Axel Johnson AB to create a Nordic leader in beauty and wellbeing. KICKS Group consists of the leading omnichannel retailer KICKS with 3.3 million club members and the #1 online skincare clinic, Skincity.
KICKS offers a full-service concept with makeup, fragrances, professional skincare and haircare in Sweden, Norway and Finland based on a curated offering of brands and private label products across 226 physical stores and online.
Skincity is an online skincare clinic in Sweden, Norway and Finland offering a curated assortment of professional skincare and skincare makeup in combination with an online customer support comprised of certified skincare therapist.
United, Matas and KICKS Group will have revenues of DKK ~7.6bn, EBITDA of DKK ~1.1bn serving around 5 million club members in four Nordic markets with almost 500 stores, leading online shops, +3,800 skilled employees, and offering a curated portfolio of third-party brands, own brands and services.