Merger of Health & Fitness Nordic and Elixia

Jun 2013
Deal Value:
Not disclosed
Exclusive process

TryghedsGruppen and Altor have joined forces by bringing together the strongest and most respected brands in the Nordic fitness industry. The merged group will have more than 2,000 employees, combined revenues of approx. 2.5 billion NOK, 181 fitness centers and nearly 500,000 members, and will operate under the brands of SATS, Elixia, Fresh Fitness, SAFE and Metropolis.The merger will bring customers a wider range of training options and give the company ability to invest in and lead changes in new technology and products to support customers’ training preferences.
Health & Fitness Nordic a 100% owned company of TryghedsGruppen, is the leading health and fitness group in the Nordics with activities in Sweden, Norway, Denmark and Finland. The company operates 124 clubs through two main brands – SATS and Fresh Fitness.
Elixia AS a majority owned company of Altor Fund III, is the leading health and fitness chain in Norway and Finland with 57 clubs.
TryghedsGruppen smba is a Danish corporation which owns and develops companies in the Nordic region. TryghedsGruppen supports initiatives that contribute to creating security in Denmark and the Nordic region.