Transaction: Divestments
Date: February 2014
Deal value: EUR 215 million
Process: Private auction
Industry: Retail

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Plumrose has operated in Venezuela for more than 50 years, and today, Plumrose is the undisputed market leader in Venezuela in the processed meat market.

Plumrose owns and controls the entire value chain from production of feed stuff, pig farms, slaughtering and meat processing to marketing, sales and nationwide refrigerated distribution.

In 2013, EAC initiated a process with the view to investigate a possible divestment of Plumrose. This process has resulted in a divestment at the highest obtainable price. With the divestment, EAC has been released from an increasingly difficult deadlock situation in Venezuela with an illiquid and risky asset.

FIH Partners has acted as exclusive financial advisor to EAC in the divestment of Plumrose.